![]() ![]() SIGMA is a fantastic event and we’ve loved attending it for the past few years. This is particularly true if you’ve already attended SIGMA in the past, as you’ll have a good idea of what kind of business it generated historically. It’s hard to measure ROI on potential business or brand presence, but you can still set goals that will give you an idea of how successful the event was. ![]() #7 Set Up Goals for You and Your TeamĪttending a large conference can be expensive. They also offer a great talking point, if you happen to meet potential clients and partners there. While it can be hard to dive in-depth on a particular topic, these are great opportunities to catch a glimpse of industry challenges and trends you might not be aware of. SIGMA always has workshops and special events. SIGMA is your chance to reach out to them, grab a coffee, or just touch base, even if it’s for a 5 – 10 minute casual meeting. But chances are you don’t have regular face-to-face meetings with your current partners. ![]() It’s tempting to only focus on new business opportunities. And it’s a lot easier to make a good impression in person than with a cold email. The point is to approach every encounter like potential business, since you’re all here for the same reason: increase business for your company working in iGambling. The person you’re chatting to in the queue to get coffee could be working for a decision maker who you want to reach without knowing it. You might encounter people who are not true “leads” for your product or goal. #4 Don’t Miss Out On Long Term Opportunities We highly recommend you bring a tablet, notepad or notebook where you can write a few bullet points after each meeting.īonus tip: you can attach a business card to the notes (or take a picture of it if you’re going digital) to make sure you don’t mix people up later when you reach out. But after 30 encounters, things start to get blurry. You might think you will remember every business opportunity because the last person you spoke to was so friendly. Keep the patterns of vendor locations in mind.Mark nearest toilets and cafeteria for that much-needed caffeine / sugar boost.We would recommend printing it and drawing a path where you will need to: There is a great interactive version on the website. The Malta Fairs and Conventions Centre is the largest indoor venue in Malta, so you’ll need to make sure you can plan your days around the space. So don’t forget to: #2 Study the Venue Layout This is why it also to think strategically about where you will meet as well as who you will meet. ![]() It’s best to remain conservative about how many meetings you can take per day, especially because a delayed meeting will have a knock-on effect that will mess up your whole schedule. The full list is already on the SIGMA website here, and you can request a meeting with them directly by clicking on the Plus icon, as shown in the GIF below: So here is our checklist to ensure you make the most from the event #1 Examine the Exhibitor List The event has increased in size over the last five years, and this year will see 12,500 delegates and visitors from 80+ countries. Now, for the challenges of attending the event: this year’s SIGMA will be the busiest yet. Learn about new industry trends and challenges.Prospect potential employers with SIGMA careers.This November, they will congregate at SIGMA along with thousands of attendees to: Our CEO is based there, and so are hundreds of leaders in the field. What You Can Expect From SIGMA 2019įirst of all, Malta is the top hub for the iGaming industry. This is why we’ve prepared a guide based on our past experience, both as exhibitors and attendants over the last few years. It sometimes leave you feeling like you’ve only scratched the surface and missed opportunities. There’s a lot to see, people to meet, and connections to make. Industry conferences such as SIGMA, which will take place this year on the 27th-29th of November in Malta, can be overwhelming for everyone involved. ![]()
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